Beach Boulevard Specific Plan

Beach Boulevard specific plan banner

The City of Anaheim is working to create a better Beach Boulevard. The City’s Beach Boulevard Initiative seeks to bring new shopping, restaurants, community gathering places, homes and other uses to the 1.5 miles of Beach Boulevard that run through Anaheim.

The effort is moving ahead with action by the Anaheim City Council in September 2016 that clears the way for the building of a shopping center at Beach Boulevard and Lincoln Avenue and the acquisition of adjacent land to replace an outdated motel with new housing and shops. Click here for more information on the Beach Boulevard Initiative. 

At the same time, work continues on the Beach Boulevard Specific Plan to bring new zoning and planning guidelines to the area and to encourage additional economic development, redevelopment of underutilized motels and retail space and addresses blight and quality-of-life issues. Work on the Beach Boulevard Specific Plan is funded by nearly $500,000 from the Strategic Growth Council under the Sustainable Communities Planning Grant and Incentives Program.

The City has completed a motel demand study to analyze the demand for existing and future motel rooms within the project area and inform the City’s land use recommendations. Click here to view the study.  

The City also held nine Community Advisory Committee (CAC) meetings in addition to several other community meetings and mobile outreach efforts. The CAC is a 21-member group of west Anaheim stakeholders tasked with providing direct input during the specific plan preparation process. Click here for more information on the CAC. 

As part of the public engagement process, the City will also hold a series of community workshops throughout the development of the specific plan aimed at soliciting direct input from residents, business owners, services providers and other west Anaheim stakeholders. Click here for more information on the community workshops. 

In addition to the CAC meetings and community workshops, members of the public are also invited to explore the project's online forum for public engagement where you can take a virtual tour of Beach Boulevard, submit comments and participate in a visual survey (www.improvewestanaheim.net). If you would like to be added to the project's mailing list to receive information, including notice of all future public meetings and hearings for this project, please contact the City staff member listed on this page.