2011 Siemens Advertising Campaign

Siemens launched a new campaign to re-brand their image as a company that cares about people, not just a company that builds equipment/technology. We worked with them to highlight the park substation and how its new advancements with the GIS technology allowed the substation to be built underground and ultimately, enhances the quality of life for our residents.

This was part of a world-wide campaign, which speaks to the fact that the park substation project continues to be notable for nationwide recognition.

The radio ad (MP3) was a secondary piece they created in addition to the anticipated article spread - aired in southern California on the following radio stations.
  • KFI-AM
  • KNX-AM
Image of flyer with runners and text with title "Neighborhood powered by parks"