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Posted on: June 12, 2019

Proposed west Anaheim shopping center takes step forward with updated plan, mayor's push

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ANAHEIM, Calif. (June 14, 2019) — 39 Commons, a long-awaited shopping center plus homes planned for Beach Boulevard and Lincoln Avenue, could break ground in coming months with an updated plan for the center and a push by Mayor Harry Sidhu to move the project forward.

At Tuesday’s City Council meeting, Mayor Sidhu is expected to call for a 39 Commons development agreement to come back for City Council consideration in July.

With approvals, initial work on the site could start in late 2019 or 2020.

As proposed, 39 Commons would include restaurants, shops, a grocery store and potential hotel at Beach and Lincoln, a former county landfill site vacant since the 1980s.

“We need to stop talking about neighborhood development in west Anaheim and start building,” Sidhu said in a meeting Wednesday with west Anaheim residents. “The time to move forward is now.”

The project is seen as a key part of Anaheim’s effort to revitalize the 1.5 miles of Beach Boulevard that run through west Anaheim.

Once a thriving route to the coast, Beach today is challenged by blight from outdated motels and strip malls.

The first phase of the project, being undertaken by Irvine-based Greenlaw Partners and Los Angeles-based Zelman Development Co., would include about 65 townhomes for sale.

The homes would bring new residents who would help attract a grocery store and support other businesses for the benefit of everyone in west Anaheim.

Initial plans also call for park and open space, an outdoor music area and potential community center at the north end of the site.

A second phase of the project could extend south on city land along Beach Boulevard, bringing more townhomes, including some affordable housing for working families.

The updated plan for 39 Commons is the result of work by the city’s Community & Economic Development team and a renewed partnership with the Anaheim Chamber of Commerce for support on economic development projects.

A development agreement for the project could include provisions to move the long-awaited project forward.

The development team behind 39 Commons would be required to make a $150,000 deposit as part of an agreement with the city.

To help bring a grocery store asked for by west Anaheim residents, the developers could face a $1.2 million fee and potentially lose control of that portion of the project if a high-quality grocery store fails to realize at the center.

The vision for 39 Commons follows the model of downtown Anaheim, where some 2,000 new homes added in the past 10 years have helped revitalize the area and support the Packing House, Center Street Promenade and other businesses in the area.

The project would be part of the larger Beach Boulevard Specific Plan, which seeks to bring new shopping, restaurants, community gathering places, homes and other uses to the thoroughfare.

The specific plan brings zoning changes and allows for street-front buildings, outdoor dining and plazas and corner promenades. It also streamlines the planning and approval process for businesses.

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